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New Doll™ Perfume Oil

  • $20.00

Aroma palette is soft and fruity. Highlights include strawberry, lemon cake, baby powder, clean cotton, and leather.

Take a trip back to your childhood and experience the nostalgic fragrance of a brand new doll. This comforting and nostalgic blend mimics that peculiarly beautiful powdery softness of strawberries, leather, and the odd ghosting of plastic and cotton.

New doll is inspired by memories of childhood and the first fruity, leathery, baby-powdery whiffs of a brand new doll. This unusual, complex blend is an aromatic recreation of that "new doll" smell. It unfolds through hints of cupcakes, strawberries, lemons, baby powder, leather and cotton and lingers as a fruity, powdery scent while retaining a hint of leather.

This blend is a reformulation of our New Doll originally released in 2010. It retains much of the same inspiration and aroma of the original blend, with several new notes added for depth and longevity.

    All of our perfumes are presented beautifully packaged, making each of our bottles an artful indulgence for yourself or for gift-giving. If you would like to add a notecard with a handwritten message, the option is available at checkout.

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    Customer Reviews

    Based on 13 reviews
    Jenelle DesMarais
    Sweet and Pleasant

    I bought this all because of a woman who walked by me in a store smelling like a Strawberry Shortcake doll from childhood. I went on a search and found New Doll and bought it. Prior to putting it on, initial thoughts were lemon and sweet almond. However, after putting it on it's sweet but not sickeningly sweet, a little powdery, a little lemon and a little strawberry. Reminds me a little of blue moon ice cream (one of my favorites). I'm pleased with it as is my husband.

    Alexis H.
    Great as always

    My wife wears this everyday and I love it. Keep up the great work.


    I love this scent, it has so many wonderful layers. If you close your eyes and breathe it in it takes you back to childhood and all of the memories.

    Luna Negra
    80s -90s Childhood dream oil

    My goodness! Baby dolls, strawberry Bubble Yum, new toys and sweet dreams. I absolutely adore this fun fragrance. Sniffing it in the bottle, cupcakes, strawberries and lemon prevail. After the dry down on my skin, I am reminded of opening a new doll at one of my childhood birthday parties wearing baby powder under my clothes while surrounded by family, friends, cakes, confetti and innocent joy. The hint of citrus remains on the top while the sugar and leather unite for an absolutely beautifully nostalgic experience. Once again, nailed it.


    When this dries down it is so reminiscent of childhood. Enchanting. Absolutely my favorite.